Hey there, I’m Gianluca
Marketing Strategist &
Innovation Designer

…and yes, I love fluo colours.
Nice to meet you!

Turn users into believers.

Providing the best marketing inputs, helping brands connect.

I’m a passionate marketer with 09+ year experience in brand design and digital marketing.

During this time, I learned that getting the right message to the right audiences has never been more challenging — no matter the industry.

What truly matters is always considering the people behind the push!

orange-megaphone-on-orange-wall-qrkjwe6yfjo

Deep knowledge across all marketing domains.

Because effective projects work at 360°, not in silos.

SEO & Content Design

Organic growth by aligning content, search intent, and structure. The goal is simple: create content that’s useful for people and easy to find for search engines.

Lead generation & Partnership

I design lead generation flows that fit both B2C and B2B contexts, always starting from saounting and user intent. The focus is on quality over volume, turning interest into meaningful conversations, not just leads.

Analytics, Tracking & Automation

Data is my way to understand what’s happening and why. I make sure tracking is solid and insights are clear, so decisions are based on facts, not assumptions. I connect tools, platforms, and workflows to keep marketing efficient and scalable.

Performance & CRO

From SEM to paid social, I focus on performance driven by structured test&learn. Decisions are guided by data, CRO insights, and repeatable frameworks rather than short-term hacks.

Influencer Marketing

With a performance-first mindset, focusing on creator fit, measurable impact, and scalable processes. Selection, activation, and optimization are driven by data, clear KPIs, and alignment with broader marketing goals.

Let my works do the talking.

The experience ranges from scrappy start-ups to multinational corporations.

A website IS NOT an online brochure.

It is the center of your advertising, marketing, data intelligence. I always try to create digital experiences that will not only provide your customers information they want but also raise brand awareness, generate sales leads and capture data to improve your digital marketing efforts.
Here you are the full Brand and Digital design project for Day One.

Take a look

Isolated shining metal shopping trolley without anything located separately on yellow background

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Where innovation shapes new social channels.

Innovation needs an open and curious mindset, always looking at new opportunities to rethink how people engage and participate. A clear example is the Twitch Marathon organized with Dario Moccia for Fondazione Telethon, where we explored live streaming as a fundraising and community-building channel, blending entertainment, purpose, and real-time interaction to create meaningful impact beyond traditional formats.

Always learning, always evolving.

Continuous learning is a core part of how I work and think. Over the years, I’ve built my background through three university degrees and two master’s programs, not as milestones, but as tools to better understand complexity.

Today, I’m deepening my focus on Design Thinking and Systems Thinking, while specializing in future studies to better read signals of change and design strategies that are resilient, forward-looking, and grounded in real-world contexts.

Two colorful paper tags with holes on a teal background. Ideal for design and marketing concepts.

🍕A little bit of me, in Italian🤌

Come mi approccio ai progetti?

Partendo dagli obiettivi, non dagli strumenti. Analizzo contesto, mercato e stakeholder, poi costruisco una strategia coerente che guida ogni scelta operativa. Inizio sempre ascoltando: capire persone, dinamiche interne e aspettative è fondamentale quanto definire KPI e roadmap.

In cosa porto un valore concreto (spero)?

Non mi limito a fornire raccomandazioni: provo a portare visione strategica, ma resto sempre molto vicino all’operatività, soprattutto nei momenti decisivi del progetto, grazie all’esperienza multicanale che ha arrichito i miei anni da professionista.

Con che tipo di team lavoro meglio?

Chi opera in contesti complessi e sfidanti, dove c’è spazio per l’iniziativa, il pensiero critico e la responsabilità individuale. Ambienti in cui le idee vengono valutate per il loro impatto, non solo per la gerarchia da cui provengono.

Cosa provo a trasmettere e condividere?

Qualcuno su cui puoi contare nel lavoro quotidiano, ma anche fuori dall’ufficio. Sono presente nel confronto, non risparmio consigli quando servono e apprezzo le discussioni oneste (e schiette). E sì, ci sono anche per una partita di calcetto o padel e una bevuta a fine giornata: perché le relazioni migliori nascono quando il lavoro smette di essere solo lavoro.

Let’s get to know
each other.

Contact me on LinkedIn

Hey there, I’m GianlucaMarketing Strategist &Innovation Designer

Turn users into believers.

I’m a passionate marketer with 09+ year experience in brand design and digital marketing.

Deep knowledge across all marketing domains.

SEO & Content Design

Lead generation & Partnership

Analytics, Tracking & Automation

Performance & CRO

Influencer Marketing

Let my works do the talking.

A website IS NOT an online brochure.

Where innovation shapes new social channels.

Always learning, always evolving.

🍕A little bit of me, in Italian🤌

Let’s get to know each other.

Hey there, I’m Gianluca
Marketing Strategist &
Innovation Designer

Let’s get to know
each other.